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Pixel P&L: South Asia VALORANT Scene Reaches New Heights

Pixel P&L: South Asia VALORANT Scene Reaches New Heights

AFK Gaming Editorial
June 05, 2025

When Riot Games and NODWIN Gaming needed to promote their VALORANT Championship, they orchestrated 40+ gaming creator watch parties during group stages and 10 live broadcast channels for finals coverage. The result? 4 million engaged viewers who actively chose to watch, creating the kind of authentic audience attention that traditional advertising struggles to buy at any price.

Also in today's email:

📦 Amazon doubles down on Esports World Cup partnership

🚗 Russian court tanks game publisher over Ukraine support allegations

📱 Fortnite maker targets 70 million phone installs this year

VALORANT Championship Draws 4 Million Views in South Asia

The OMEN VALORANT Challengers South Asia finals generated over 4 million views across two days, with peak concurrent viewership reaching 18,000 as Revenant XSpark claimed victory at Mumbai's Phoenix MarketCity venue.

The tournament, featuring a ₹29 lakh prize pool, leveraged extensive creator partnerships with over 40 watch parties during group stages and 10 live broadcast channels for finals coverage. The event strategically positions winners closer to qualifying for VCT Ascension Pacific 2025.

"Split 2 has cemented OMEN VCSA's place as the definitive VALORANT battleground for South Asia," said Akshat Rathee, NODWIN Gaming co-founder. "The LAN was electric, and we're proud to showcase this level of talent."

Riot Games' South Asia esports lead Sukamal Pegu highlighted strong community engagement as a key driver of competitive growth in the region. The ongoing tournament represents collaboration between Riot Games, NODWIN Gaming, and title sponsor OMEN by HP, with Split 3 determining final Ascension qualification spots.

Amazon Expands Esports World Cup Partnership Amid Documentary Launch

Amazon has deepened its investment in Saudi Arabia's Esports World Cup through a three-year partnership extension and documentary series.

The Esports World Cup Foundation announced expanded collaboration with Amazon Ads to reach global markets including the US, Europe and Brazil through Twitch livestreams, Prime Video programming and Alexa integrations.

Amazon's Prime Video will premiere five-part documentary "Esports World Cup: Level Up" on June 6th, featuring behind-the-scenes access to the inaugural 2024 tournament. Emmy-winning director R.J. Cutler followed players including League of Legends star Lee "Faker" Sang-hyeok competing for the $60 million prize pool.

The 2025 tournament runs from July 7 to August 24 in Riyadh, offering over $70 million in prizes to 2,000 players from 200 clubs across 100+ countries.

"Esports is redefining how a new generation consumes entertainment," said EWCF COO Mike McCabe.

⚡Quick Bytes

Russian Court Bans World of Tanks Publisher Over Ukraine Support

A Moscow court banned operations of Lesta, publisher of World of Tanks and World of Warships games, and forfeited its assets to Russia. The Tagansky District Court cited extremist activity for allegedly supporting Ukraine's army through Hong Kong-based fund transfers by executives Viktor Kisly and Malik Khatazhaev. The company plans to appeal.

Epic Games Store Targets 70 Million Mobile Users This Year

Epic Games Store targets 70 million mobile installs this year, up from 40 million, as it plans major expansions including web shops launching in July and self-publishing tools in Q4. The store will offer developers 100% revenue on their first $1 million annually, then take 12% beyond that threshold.

⚔️Side Quest

📺 Watch: Epic unveiled Unreal Engine 5.6's capabilities through The Witcher 4's tech demo, demonstrating real-time open-world performance with complex crowds and foliage at 60fps with raytracing on base PS5. Essential viewing for developers evaluating UE5.6's optimization and rendering potential.

🎮 Play: Grow a Garden offers a relaxing farming experience perfect for Roblox players who enjoy steady progression and peaceful gameplay, with its massive appeal evidenced by a record concurrent user high of 8.9 million players. The addition of pets and gears with unique traits adds satisfying depth to the simple yet engaging cycle of planting, harvesting, and expanding your agricultural empire.

📚 Read: This deep dive chronicles the decades-long mystery surrounding TRIPITAKA, a rare Japanese game that may be the lost sequel to cult classic Cosmology of Kyoto. The article brilliantly weaves together the detective work of video game academics, the ethics of digital preservation, and the broader crisis facing gaming history, where even significant titles can vanish into obscurity.

💡Did You Know

There's an actual sport called "server tossing" where people compete to throw computer servers as far as possible. Born from the frustrations of disgruntled system administrators in Holland around 2011, this underground pastime has evolved into the World Server Throwing Championship, held annually at CloudFest conference in Germany. The Dutch even created a compound word for it: "Serverwerpen." Competitors get two attempts to hurl decommissioned servers, and the only qualification needed is having the "desire to throw a server really far." What started as a creative way to dispose of e-waste has become a legitimate sporting event with record-breaking distances and international participation.

📜 Quote of the Day

“The measure of an individual can be difficult to discern by actions alone. Take you, for instance. All this destruction... chaos. I was curious to see how far you'd go to find me. Well, here I am.”