Pixel P&L: SARC Global Partners with NODWIN Gaming to Accelerate India's Esports Growth

Welcome to another Pixel P&L edition. This issue takes 4 minutes to read. If you only have one, here are the 5 most important things:

• SARC Global and NODWIN Gaming partner to accelerate India's esports growth as new government policies create favorable conditions — learn more below.

• NODWIN Gaming integrates International Games Tribunal's dispute resolution framework across all operations during Global Esports Week.

• Flipkart taps BGMI partnership with unconventional Name2Claim strategy to drive Big Billion Days engagement.

• Sony unveils 2026 gaming lineup including Marvel's Wolverine and unexpected Microsoft Flight Simulator collaboration.

• Hades 2 tops PC rankings with 95 Metascore and generates $50M in early access revenue. 

Let's get into it.

SARC Global, NODWIN Gaming Partner to Boost India's Esports Sector

Strategic advisory firm SARC Global and NODWIN Gaming announced a partnership aimed at accelerating esports growth in India as new government policies create favorable conditions for the sector.

The collaboration will focus on tournament promotion, monetizing NODWIN's intellectual properties through sponsorships, and advocating esports-friendly policies with government stakeholders. The partnership comes as the Promotion and Regulation of Online Gaming Bill, 2025 creates a more favorable regulatory environment for the sector.

SARC Global will leverage its policy advocacy expertise to secure government support for digital gaming, particularly as states including Maharashtra, Bihar and Rajasthan advance pro-gaming policies.

"The collaboration will create new commercial opportunities for esports and help in building a sustainable ecosystem, aligned with the goal of PM Narendra Modi towards Viksit Bharat," said Sunil Kumar Gupta, SARC Global's chairman.

NODWIN Gaming CEO Gautam Singh Virk said the partnership would bridge competitive gaming with business and policy frameworks to create a sustainable, future-ready esports ecosystem.

The timing appears strategic as India's esports sector faces rising brand investment and regulatory clarity. Maharashtra recently announced policies to promote digital gaming, providing what SARC Global senior partner Rajendra Bagade called "strong tailwinds" for the sector.

NODWIN Gaming Partners With International Games Tribunal on Dispute Resolution

NODWIN Gaming signed a Memorandum of Understanding with the International Games and Esports Tribunal to embed IGET's dispute resolution framework across its operations. The agreement was formalized during Global Esports Industry Week 2025 in Austin, Texas.

The partnership ensures disputes arising across NODWIN's portfolio, including tournaments, influencer management, content production, and brand activations, will be handled through an independent process. By integrating IGET into its governance structures, NODWIN reinforces its commitment to integrity and transparency while aligning with international standards supporting global esports growth.

Established by the Esports Integrity Commission in partnership with the World Intellectual Property Organization Arbitration and Mediation Center, IGET provides tailored Alternative Dispute Resolution services across integrity cases, contractual disputes, sponsorship matters, and intellectual property conflicts.

"We are delighted to be working with NODWIN Gaming and to see their adoption of IGET's framework as a cornerstone of their operations," said Stephen Hanna, IGET's Executive Director. "This decision reflects the values of integrity and trust that are vital to the continued growth and professionalism of global esports."

NODWIN Co-founder Akshat Rathee said the partnership strengthens trust foundations as the company expands across emerging markets, ensuring stakeholders have access to credible dispute resolution processes.

⚡️Quick Bytes

Flipkart Taps Gaming Partnership to Drive Big Billion Days Engagement

E-commerce giant Flipkart partnered with Battlegrounds Mobile India for its flagship Big Billion Days sale, deploying an unconventional Name2Claim marketing strategy that encourages gamers to legally adopt their gaming usernames. The collaboration leverages India's expanding gaming market to boost customer acquisition and engagement during Flipkart's critical sales period.

Sony Unveils 2026 Gaming Lineup at State of Play

Sony showcased its 2026 gaming roadmap, announcing major titles including Marvel's Wolverine for fall 2026 and a Deus Ex remake arriving February 5. The company also revealed Microsoft Flight Simulator 2024 coming to PlayStation 5 with VR support, marking an unexpected cross-platform collaboration with the Xbox Game Studios title.

Hades 2 Tops PC Game Rankings, Generates $50M in Early Access

Supergiant Games' Hades 2 achieved Metacritic's highest PC game rating for 2025 with a 95 Metascore, and is exiting early access after generating over $50 million in revenue. The roguelike sequel sold more than two million copies on Steam during early access, with 1.5 million sales occurring within the first two months, demonstrating strong commercial performance.

⚔️Side Quest

📺 Watch: Yesterday's State of Play announcement of Deus Ex Remastered makes this video essential viewing. YouTuber Whitelight dissects how the gaming industry's remaster obsession systematically destroys artistic integrity, replacing deliberate aesthetic choices with generic realism. Through detailed case studies of botched remasters, it reveals the cynical commercial forces that prioritize superficial upgrades over preserving the visual language that made these games memorable.

🎮 Play: Slime Rancher 2 delivers exactly what fans expect: more adorable slime-wrangling with enhanced visuals and smooth performance. It's essentially the original with extra content and grind. It is not exactly revolutionary, but charming. Perfect for newcomers; veterans should temper expectations.

📚 Read: Alinea Insights shatters myths about China's gaming market with hard data: Chinese players drive massive sales of premium Western AAA games, not just discounted titles. Essential reading for developers and publishers seeking untapped growth opportunities in gaming's most misunderstood market.

💡Did You Know

Before creating beloved franchises like Uncharted and The Last of Us, Naughty Dog was so strapped for cash during development of their 1994 fighting game "Way of the Warrior" that they couldn't afford a proper studio space. Working from a cramped apartment, the team had to open their front door and film motion capture sequences in the hallway.

📜 Quote of the Day

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