Pixel P&L: Riot Games Is Making a Physical Card Game

League of Legends is getting a physical card game. Today’s Pixel P&L has all the details on that, plus GameSquare’s exit from FaZe Media, Ubisoft’s share slide, WWE’s debut on Netflix in India, and more.

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Riot Games Reveals Riftbound, Its First Physical Trading Card Game

Riot Games has officially unveiled Riftbound as the title of its upcoming physical trading card game, previously known as Project K. Announced via the game’s official X account, Riftbound marks the company’s latest expansion of the League of Legends IP into new product verticals.

Set for release in China in summer 2025, with launches in English-speaking markets to follow, Riftbound features 1v1, 2v2, and free-for-all gameplay modes. Its first set, Origins, includes over 300 cards, with rare variants and original art. A secondary set, Proving Grounds, targets newcomers—indicating Riot’s intent to capture both core and casual TCG audiences.

Publishing and distribution will be handled by UVS Games, a U.S.-based tabletop specialist with 17 years of experience. The move positions Riot to tap into the fast-growing TCG market, which has seen significant resurgence. The global trading card game industry was valued at $3.48 billion in 2022 and is projected to reach $5.09 billion by 2028.

GameSquare Exits FaZe Media, Eyes Growth in Esports Events

GameSquare Holdings Inc. has divested its remaining 25.5% stake in FaZe Media, the company announced Monday, marking a strategic exit from the creator-focused business it helped spin out less than a year ago. FaZe Media, now led by FaZe Clan founder Richard “FaZe Banks” Bengston, will no longer be consolidated in GameSquare’s financials as of April 1.

While deal terms remain under wraps until GameSquare’s Q4 2024 results on April 16, the move aligns with efforts to streamline operations and push toward profitability. GameSquare will retain full ownership of FaZe Clan’s esports operations.

The company is shifting focus to high-impact, talent-led events and immersive IRL experiences. A new $2 million credit facility backed by Dallas Cowboys owner Jerry Jones will support early operational needs. GameSquare also plans to roll out a collegiate esports initiative, expanding its presence in youth-focused gaming communities across North America.

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Ubisoft Shares Slide After Tencent Deal, Erasing Recent Gains

Ubisoft shares dropped sharply Monday, falling over 11% across markets in France, the U.K., and the U.S., just days after announcing a new subsidiary deal with Tencent. The stock closed at €11.16 in France, down from €12.69 on Friday, fully erasing last week’s post-deal gains.

Take-Two CEO Hints at GTA 6 Marketing Slow Burn

Take-Two Interactive CEO Strauss Zelnick told Bloomberg that Rockstar Games may hold off on a second Grand Theft Auto 6 trailer until closer to the game's tentative fall 2025 release. Citing a strategy of building “unmet anticipation,” Zelnick noted that restrained marketing has worked for past hits like GTA V and Red Dead Redemption 2. He added, “The anticipation for [GTA 6] may be the greatest I’ve ever seen for an entertainment property.”

WWE Debuts on Netflix India, Ends SonyLIV Partnership

WWE content officially launched on Netflix India on April 1, following the expiration of its previous distribution deal with SonyLIV. The move eliminates WWE-only subscription options in the country, with access now bundled into Netflix’s broader plans starting at ₹199/month. In an interview with Hindustan Times, WWE CEO Nick Khan emphasized India’s strategic importance, calling WWE “the second most popular sport in India, behind cricket,” and highlighting its cross-generational and gender-diverse audience base as key to long-term growth in the region.

India’s Rampage Games Announces Wex Mobile: Battle Royale

India-based studio Rampage Games has unveiled Wex Mobile: Battle Royale, a strategy-driven shooter set to compete in the crowded mobile battle royale market. Published by Rigelnext Games, the title blends hero-based abilities with core gunplay mechanics and is now open for pre-registration on Android.

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