Pixel P&L: India’s Bold $1 Billion Move to Supercharge the Creator Economy

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India has announced a $1 billion initiative to support its creator economy. Meanwhile, Ubisoft is reportedly exploring the launch of a new business unit partially owned by external companies. In addition, the Indian state of Tamil Nadu has committed $6 million to establish an AVGC-XR Hub, designed to nurture innovation in animation, visual effects, gaming, and immersive technologies. Catch these stories and more in today's edition of Pixel P&L.

/ India to Launch $1 Billion Fund to Boost Creator Economy

India will establish a $1 billion fund to support the country's creator economy, Union Information and Broadcasting Minister Ashwini Vaishnaw announced. The initiative aims to provide digital content creators with access to capital, enabling them to improve skills, upgrade production quality, and expand into global markets.

Speaking at a press briefing on the upcoming World Audio-Visual and Entertainment Summit (WAVES) 2025, Vaishnaw said the fund would empower creators to leverage new technologies and produce high-value content. The WAVES 2025 summit, scheduled for May 1-4 in Mumbai, is intended to promote collaboration in the media and entertainment sector. The event is the first of its kind organized by the ministry to drive international partnerships in the industry.

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Ubisoft Eyes New Venture to House Key Gaming IPs

Ubisoft is reportedly exploring the creation of a new business entity to manage some of its most prominent franchises, including Assassin's Creed, according to Bloomberg. The French publisher is said to be seeking investors for a minority stake in the venture, with Tencent among the potential bidders. Preliminary bids are expected by the end of the month.

The proposed new venture could provide the company with fresh capital while ensuring its founding family maintains influence over the publisher's direction. This move follows earlier reports that Ubisoft and Tencent were discussing a venture to house Ubisoft's top franchises while allowing the Guillemot family to retain control.

The performance of Assassin's Creed Shadows, the upcoming Feudal Japan-themed installment set for release on March 20, may significantly impact Ubisoft’s strategy. The visually ambitious title arrives as Ubisoft works to stabilize its financial footing following recent struggles.

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Tamil Nadu to Launch $6 Million Animation and Gaming Hub

The Indian state of Tamil Nadu will invest ₹50 crore ($6 million) to establish the "Viyan AVGC-XR Hub," a center focused on animation, visual effects, gaming, comics, and extended reality. Announced by Finance Minister Thangam Thennarasu, the Chennai-based hub will create high-skilled jobs and support the state's growing creative sector. The Electronics Corporation of Tamil Nadu (ELCOT) will lead the project, with zonal sub-centers planned in cities like Coimbatore and Madurai.

Minecraft Client Lunar Acquires Rival Badlion from ESL FACEIT Group

Lunar Client, a popular third-party Minecraft platform, acquired competitor Badlion from ESL FACEIT Group (EFG) for an undisclosed sum, expanding its user base to over 3 million monthly players. The deal unites two leading Java Edition launchers that enhance Minecraft's gameplay through customizations and mods. Lunar Client operator Moonsworth's CEO Matheus Fonseca said the acquisition creates a "unified platform" and marks the start of ambitious brand collaborations planned for 2025.

Prytania Media Sues NetEase for Defamation Over Studio Collapse

Prytania Media has filed a $400 million defamation lawsuit against NetEase, blaming the Chinese gaming giant for the collapse of its studios. The suit (spotted by GameDeveloper and filed on Jan. 3) accuses NetEase of leaking confidential financial details in retaliation for efforts to help the company comply with U.S. regulations. NetEase denies the claims and has filed to move the case to federal court. The dispute follows the 2023 shutdown of Prytania’s studios, including Crop Circle Games and Possibility Space.

💡 Did You Know?

In 2014, EVE Online saw a massive in-game battle that resulted in an estimated $300,000 worth of real-world money being lost. Known as the Battle of B-R5RB, the conflict erupted after a missed payment triggered a war between powerful alliances. Thousands of ships, including massive capital vessels, were destroyed in the 21-hour conflict. Since EVE Online allows players to purchase in-game assets with real money, the staggering losses made headlines, marking the battle as one of the most expensive virtual wars in gaming history.

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